TUXEDO disables ad measurement in Firefox 128 - TUXEDO Computers

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TUXEDO disables ad measurement in Firefox 128

The introduction of the latest version of the Firefox browser, version 128, has triggered a data protection debate. Although Mozilla promotes data protection, the introduction of Privacy-Preserving Attribution (PPA) is causing mixed reactions. Critics fear that the system could be modified in such a way that advertising providers could gain access to individual data in the future. These concerns were already expressed when Mozilla acquired the company Anonymous, whose technology is behind the PPA.

At TUXEDO Computers, we believe in the absolute protection of our users’ privacy. For this reason, we do not use web trackers on our website and have also deactivated all telemetry functions in the default settings under TUXEDO OS. For this reason, we have implemented Firefox in such a way that the browser does not use the new Privacy-Preserving Attribution. Regardless of whether you are starting Firefox for the first time or have been using the program for some time. You can change the Settings at any time under Privacy & Security » Website Advertising Preferences. The option Allow websites to perform privacy-preserving ad measurement should not be activated there.

The PPA technology works through an “aggregation server” that anonymizes user data before it is passed on to advertisers. Some users complain that the data still leaves the user’s computer and that the aggregation server could represent a potential vulnerability. The PPA is activated automatically when the browser is updated to version 128 without any further information. Users have to deliberately deactivate the function manually, but would first need to know about its existence.

Mozilla defends its approach by arguing that it would have been difficult to adequately explain a system like PPA. The company believes that automatic activation is necessary to protect users from ad tracking, as they may not be able to make an informed decision. This justification is seen by some as a necessary step to improve data protection, while others see it as patronizing.

There is a suspicion that Mozilla is also pursuing financial interests with the introduction of the PPA. The technology comes from the recently acquired company Anonymous, which now acts as a middleman between advertising and users. This approach raises questions about Mozilla’s trustworthiness, but the company emphasizes that it remains committed to protecting user data. Despite the mixed reactions, Mozilla is working to maintain the trust of its users and continuously improve its privacy standards.